Summary:

Domino's Pizza Enterprises Limited (DPE) is the world's largest franchisee of the US Domino's Pizza brand. DPE operates as the sole master franchisee for the Domino's brand in several regions, including Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, Luxembourg, Malaysia, Singapore, Cambodia and Taiwan. DPE has established a robust presence in these territories, with more than 3,800 stores.​

Challenge:

Domino's faced the critical task of ensuring consistent quality and service across its vast international network. A deep dive into operational practices revealed that training variability was a significant barrier to uniformity in customer experience. The company recognized the need for a training solution that addressed these inconsistencies and resonated with its workforce, many of whom viewed their roles as temporary or seasonal.​

Solution:

In response, Domino's introduced an innovative, mobile-first training platform that leveraged gamification principles to engage employees. The platform featured intuitive visual learning paths illustrating how employees could advance their careers within Domino's, from entry-level positions to management and franchise ownership.​

---

Fill out the form below to download the full case study